Girl, I am with you! I recently pulled the TVs from our childrens' rooms. My kids are 8 and 4, so this went over without any problems. As with anything else, I believe that moderation can be effective. I myself watch very little TV, but my husband and children love to watch. The kids are normally watching educational things, but still the commercials are BAD. Maybe try to direct their attention to something that doesn't involve TV for a while to show that life does go on without TV. This probably hasn't helped, but I know how you feel. It is ,for the most part, satan with a cord attached to it!